PA Consulting deed onderzoek naar de dimensies van succesvolle, klantgerichte supply chains. De 7 dimensies van succesvol supply chain management zijn:
1. Externe focus
Be externally focused by understanding what it takes to win with target customers, then link all your measures to those target customers. Integrate the whole supply network from end-to-end, working back from the customer all the way through to raw material suppliers. Do this through clearly defined go-to-market and operating strategies.
2. Huis eerst op orde
Get the basics right – supply chain partners rightly will not entertain any kind of collaborative development work if basic service is poor.
3. Werk samen om toegevoegde waarde te realiseren
Collaborate to create value – this is about supply chain partners working together to create rather than transfer value in the network. Companies like Procter and Gamble invested in logistics account managers to work with customers to identify opportunities and then create and implement solutions. Value is created through improved responsiveness by cutting time from the end-to-end supply chain and by being able to leverage differentiation efficiently.
4. Beheers de complexiteit
Ruthlessly manage complexity – so it”s important to ensure that whatever complexity is created as a result of increased differentiation definitely adds value.
5. Hou greep op kosten en verspillingen
Continue to manage costs and eliminate waste – it is still absolutely critical to keep costs under control. So you must continue with waste elimination work to drive out all non value added time, inventory, cost and complexity. You should institutionalise in-process measures to drive losses and time out of the network.
6. ICT
Use IT to synchronise information and product flow – IT can facilitate faster and more accurate information flow through the network. Practically, this is all about common platforms to enable the end-to-end supply network with visible, real time, integrated information.
7. Een klantgedreven cultuur
Instill a customer-driven supply chain culture – this means investing in multifunctional customer teams including logistics experts who can work with customers to deliver value in terms of improved service and reduced cost across the shared supply chain. Practically, this is about joint business plans aligned with both commercial and supply chain leadership. It is about changing the supply chain culture and mindset from cost focus to customer focus.
Procter and Gamble (P&G)
Procter and Gamble (P&G) implemented the Customer Driven Supply Chain (CDS) approach as long as go as 2002. A stronger focus on service coupled with improved flexibility and responsiveness led to a 17 per cent improvement in perfect order performance in the first couple of years. P&G made a conscious choice to make the supply chain a commercial competitive edge – they have invested in building supply chain capability to provide a better service and to be able to deliver differentiation efficiently. In the UK, for example, they built two large DCs to house all of their grocery SKUs together for the first time. This means that their customers can have a large range of SKUs delivered on one truck, so delivery quantities can be more in line with demand but still delivered efficiently.
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Tags: Checklisten, demand-chain, supply-chain-management, supply-chain-manager
