Kosten recall Toyota 5 mln. US$ volgens Wall Street Journal

Analisten van Wall Street Journal schatten de kosten van de Toyota recall actie op 5 mrd. US$. The Wall Street Journal schrijft: ‘The financial impact on Toyota Motor Corp. from its global recall could total more than $5 billion over the next year, due to increased incentive campaigns, litigation costs and marketing efforts by the embattled car maker, analysts say.

The critical question facing the world’s leading car maker is how long the fallout from the recall will affect sales in North America, its largest market. After a slow start, Toyota is biting back at its critics and has launched an aggressive sales campaign in the U.S., featuring a 0% interest five-year loan offer, competitive lease prices and free maintenance across 80% of its vehicle line-up.’

Lees verder op de website van Wall Street Journal.